CJ Beatz
Newbie
Joined: 08 Apr 2010
Posts: 5
Location: Queens, NY
29 Points
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HAVING TROUBLE MAKING YOUR FIRST BEAT SALES?
What's up my fellow producers, beat makers and entrepreneurs?
Here are a few tips that might help you in making those first necessary sales that will determine the success of your online business:
1. Check your prices! If you never sold a beat over the net, and are trying to sell leases for like $50.00, and exclusives for like $250-500, no one will buy them. Remember, your not known like Timbaland, The Neptunes or any other major producer. When I first started with my website, I had my leases and exclusives up for those high amounts, and guess what, I did not make any sales what so ever, until I lowered my prices. I say anything around $10.00 for a lease and $25 - $35 for exclusive beats is acceptable to start off with. The key is not to go to low. If a potential customers sees that your selling you leases for a couple of bucks, they are not going to think very highly of you, and think twice about buying your beats.
2. Put your best beats at the top of the player. When a potential customer comes to listen to your beats, what do they see first? The beats on top, right? So, make sure that your best work is on the top, this will help grab the attention of the customer more, and they will be more willing to continue listening. You want to make sure that you can grab the attention of your potential customer the second they enter your website!
3. You need to build a client base before you can raise your prices. Once you have a client base (people regarded as previous customers) of about 10-15 people, it's extremely important to remember to stay in contact with them. Remember, some one who purchased a beat from you before is more willing to buy a beat from you than someone who hasn't purchased a beat form you before. After selling beats on a continued basis for a year, it would be time to raise those prices. Raise them slightly, I'd say $5-$10 max. Don't go overboard.
4. Add value! I can't mention this enough. When you contact a previous customer be sure to add some information that they might seem valuable. For example, if you are contacting a rapper that bought beats from you in the past, to let him know that you uploaded some new beats, figure out where he/she is geographically located from your previous PayPal receipts, and look online to see if there are any open-mic events going on around his/her area, and let him/her know about them. He/She will appreciate this because it is free information that he/she might find useful. Most importantly, he/she will remember that YOU provided this potentially useful information. Now you have successfully added value to your customers life. Believe me, this is a major key in running a successful business. This does not only apply in beat leasing market but this concept is used in all industries! This is just one of my ideas, but you can see where I'm going with this. Be creative, let yourself get inspired to come up with new ways of adding value to your customers life!
5. Search the forums for artists that are hungry for new production! There are hundreds of forums online, where thousands of rappers/singers communicate on a daily basis. This is your target-market. Most of these forum websites, that are related to our Hip Hop/Rap/R&B community, have a section where you can showcase your beats. Artists from around the globe are always looking for new production, you just have to be aware of where they're hanging out. Be part of the conversations on these forums, do not just blatantly spam the whole site. They will quickly ban you if they suspect spamming. So be careful out there. Don't give yourself a bad reputation.
One forum that I found really useful was: http://www.letsbeef.com
6. If you are using "myFlashStore" (Which, by the way, is a fantastic tool to sell your beats with online. To find out more about this amazing beat-selling-machine visit: http://cjbeatz.com/sellyourbeatsonline ) be sure to enable the "Autoplay" function on the beat you think is the hottest production from the Flash player list. Remember, you want to grab the attention of potential customers the second they enter the site. And what better way to do it than with your music?
7. Think out of the box! Think of all the endless possibilities there are to make money on the Internet. Just take some time out of the day and brainstorm. The best way to do this is by finding a quiet area where you can be at one with your thoughts. Have a pen and piece of paper handy and just write down one Idea in the middle of this piece of paper. Then circle this idea and build off of it, until you feel you have all your ideas for one project. By doing these simple steps, you will notice that you will have more and more ideas flowing than before. Brainstorming is a simple but very effective way of coming up with potentially successful business concepts.
I hope I was able to help and elate all of you young entrepreneurs, feel free to contact me anytime if you have any questions or comments. My contact info is below.
All the best, and much success in 2010 and the upcoming years!
Chris Janssen, CEO of CJ Beatz Productions http://www.cjbeatz.com Questions? Email Me: cjbeatz@cjbeatz.com Follow me on Twitter: @CJBeatzNYC
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